Heaven MC Supports Harley-Davidson of Petaling Jaya in 3Damansara

  • Heaven MC attended a Harley-Davidson Petaling Jaya (HDPJ) event in 3Damansara.

  • HDPJ has a showcase in the 3Damansara Mall.

  • President of Heaven MC Nick Lum confirms their love to support events.


Motorcycling lifestyle needs both the dealership and its customer base to support one another. A failure at either end will inadvertently spell the end of the brand’s presence. This is why Heaven MC showed their support to the Harley-Davidson of Petaling Jaya (HDPJ) showcase at 3Damansara Mall.

The riders of Heaven MC first met up at Harley-Davidson of Petaling Jaya in The Gasket Alley for some breakfast before riding a short distance to 3Damansara Mall. There, there were provided a preferred parking space. The presence of the bikes and riders gave shoppers the opportunity to view not just the Harleys but also the lifestyle that comes with the brand.

HDPJ also made it possible for us to speak to Nick Lum, the President of Heaven MC.

“The focus of Heaven MC is to support public events, for example, launches, weddings, and so forth, to provide the ‘boom’ effect to the public.”

“Heaven MC has been around for three-and-half years. We noticed wherever the group goes on Harleys, there is a lot of publicity and people would look at the group. Putting that into marketing perspective, there’s impact.”

“We were invited by HDPJ to bring 25 to 30 bikes to show the impact to the public. We did the last event for Skybar in Traders Hotel three weekends ago during MotoGP. The crowd was really excited when they saw Harleys coming. In short, the Harley brand, the soul, the sound, the looks, the culture attract public (attention), so it works. Conventional events as we know (are with) balloons, clowns, fireworks, firecrackers, dancers… To me those are conventional events.”

“As a club, Heaven MC found that it’s a better reason to ride (rather than) going around to eat every weekend.”

“Charities are good but there are so many other clubs doing it already, so we do it once a year.”

“So far so good (for Heaven MC). We have about 120 registered members. We can get up to 25 riders on average with short notice. Given enough time, we can confidently get 50 to 60 riders to join the ride or event. However if the organizer wants a bigger impact, we can invite our friends in other bike clubs to join forces to bring it to 80 to 100 bikes, easily.”

“The biggest impact for Heaven MC was when Harley-Davidson of Petaling Jaya opened. We joined forces with HOG PJ and managed to put in 500 bikes for the launch event. That was a success. It basically gave us the confidence to hold any other future events.”

“If you need our support during our events, you can look up Heaven MC. We are friendly.”

There you have it. It’s good to have bikers who attend events to lend support to them, while having some fun themselves. But as Nick said, don’t worry, these are friendly bikers.