Shell Malaysia has launched their 2018 road safety campaign.
Called #SHELLSELAMATSAMPAI, it targets behavioural change in young bikers.
The campaign consists of four major programmes.
Kuala Lumpur, 23 April 2018 – Shell Malaysia has launched their 2018 road safety movement.
The campaign consists of four major programmes, all endeavored at conveying the importance of road safety among young motorcyclists and youth.
The Shell Malaysia Road Safety Movement, popularly known as #ShellSelamatSampai (#SSS) is a Shell Malaysia social investment programme that comprehensively drives road safety awareness and behavioural change among motorcyclists and youth, who make up the highest fatality rate in road crashes in Malaysia.
For the first time, Shell Advance will be actively conduct motorcycle maintenance workshops to inculcate the habit of proactive maintenance and proper lubrication practice. Properly maintained vehicles, including motorcycles, are crucial in reducing the number of road accidents.
This year, #ShellSelamatSampai (#SSS) consists of four main components, namely #SSS School Outreach, #SSS MyLesen, #SSS School Challenge and #SSS Varsity Challenge.
- The #SSS School Outreach programme will see Shell Malaysia attempt to drive home its ‘Goal Zero’ accident-free zone message through a fun, educational and interactive roadshow to 20 schools nationwide.
- In the #SSS MyLesen programme, Shell will sponsor 40 Sabahan students from Sekolah Menengah Kebangsaan (SMK) Badin in Tuaran and SMK Inanam in Kota Kinabalu to obtain their valid motorcycle-riding license. The selected students would have the opportunity to undergo training on defensive riding, road safety awareness and how to handle emergencies, and a motorcycle maintenance workshop by Shell Advance. The programme sees a joint effort among Shell Malaysia, Road Transport Department (JPJ), traffic police (PDRM) and Ministry of Education.
- The #SSS Varsity Challenge aims to challenge students in six selected universities across the country, namely Curtin University, Monash University, Universiti Malaysia Sabah, Universiti Malaysia Sarawak, Universiti Sains Malaysia and Universiti Teknologi Mara, to develop technical prototypes or devices for road safety intervention that could help prevent road-related accidents among road users with a Grand Prize of RM10,000 in cash awaiting the most impactful, creative and sustainable project.
- This year the selected twenty schools nationwide would also take part in in the #SSS School Challenge, which is similar to the #SSS Varsity Challenge in terms of objective and reward.
Since 1957, Shell Malaysia has been a strong advocate for the improvement of road safety culture amongst Malaysians. For more information on #ShellSelamatSampai, please visit www.shell.com.my.